Top 5 Social Apps on Android in Belarus for Q3 2021

During the third quarter of 2021, the top social apps on the Android platform in Belarus demonstrated varied performance trends in terms of downloads, revenue, and active user engagement. Here’s a detailed look at how TikTok, zenly - your world, Instagram, VK: music, video, messenger, and Likee - Short Video Community performed.

TikTok from TikTok Pte. Ltd. saw a significant increase in weekly revenue, starting at approximately $2K at the beginning of the quarter and peaking at around $6.9K by the end of September. Weekly downloads showed fluctuations, peaking at about 31K in late August, while weekly active users remained relatively stable, hovering around 940K to 990K throughout the quarter.

zenly - your world from ZENLY experienced a decline in weekly downloads, starting from approximately 17K and dropping to around 13K by the end of September. Active users also showed a downward trend, decreasing from about 278K to 264K over the same period.

Instagram, published by Instagram, saw minor fluctuations in weekly revenue, with peaks and troughs between $0 and $22. Downloads remained fairly stable, ranging between 12K to 16K, while active users saw a slight decline from approximately 1.72M to 1.68M.

VK: music, video, messenger from VK.com exhibited consistent weekly revenue, maintaining figures around $3.5K. Downloads showed a downward trend, starting at about 8K and dropping to around 7K by the end of the quarter. Weekly active users remained stable, around 1.7M throughout Q3.

Likee - Short Video Community from Likeme Pte. Ltd. experienced a modest increase in weekly revenue, peaking at approximately $257 in mid-September. Downloads showed a declining trend, starting at about 8K and decreasing to around 6.7K. Active users also saw a decline from approximately 86K to 67K during the quarter.

Data for this analysis was sourced from Sensor Tower, where more detailed insights can be found.